board-trac

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Board-Trac syndicated market research studies the lifestyles and purchasing habits of young people who participate in board sports. While Board-Trac has a special emphasis on board sports, its research also includes teens and young adults who are influenced by all types of sports.

The concept for Board-Trac was developed in 1997 to give manufacturers, retailers and other companies targeting the youth market a guide for developing marketing strategies, tracking attitudes and trends.

B oard-Trac studies are designed to give subscribers the information they need to be competitive in an ever-crowded market and to learn about their targeted consumer, what they like, what they dislike, how to reach them, what to say and where to say it.

The Board-Trac studies in Snowboarding, Skateboarding and Waveriding examine the lifestyles and purchasing habits of those tweens, teens and young adults, who are active in the sports of skateboarding, snowboarding, surfing, and bodyboarding. These studies explore brand preferences and purchasing habits related to T-shirts, shorts, jeans, shoes, sandals, watches and sunglasses, as well as the hardgoods associated with these sports (i.e., skateboards, trucks, wheels, snowboards, surf boards, wetsuits, etc.)

Reflected in all Board-Trac consumer studies are brand preferences, product ownership, influences, spending, sports participation and leisure time activities. Board-Trac studies illustrate how sports and leisure-time activities influence the spending habits on apparel, footwear and accessories as well as providing trends on year to year brand rankings.

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